printed invitation design | event creative direction | event print collateral
New Year's Eve is a very important night at Harrah's SoCal! As the resort's most popular night, each New Year's Eve is given a special theme for the resort-wide event. This year, I was chosen from our team of designers to spearhead the art direction for our 2025 event.
I was ecstatic to play a key role in shaping the creative direction of the event collateral such as the mailed invite, the event signage, and the guest-facing email design. Many iterations and cross-departmental conversations later, the finished products began to take shape for the event, including the printed invite that was sent out to over 10,000 guests.
Forest of Fortune Event Invite
Printed Die-cut Invite
Printed Die-cut Invite
Event Email Design
December Tri-Fold Calendar
December Floor Calendar
Backlit Wall Dura Poster
Backlit Wall Dura Poster
Drawing Winner Materials
Oversized Checks & Claim Station Signage
Oversized Checks & Claim Station Signage
