printed invitation design | event creative direction | event print collateral
New Year's Eve is a very important night at Harrah's SoCal! As the resort's most popular night, each New Year's Eve is given a special theme for the resort-wide event. This year, I was chosen from our team of designers to spearhead the art direction for our 2025 event.
I was ecstatic to play a key role in shaping the creative direction of the event collateral such as the mailed invite, the event signage, and the guest-facing email design. Many iterations and cross-departmental conversations later, the finished products began to take shape for the event, including the printed invite that was sent out to over 10,000 guests.
