New Year’s Eve is the resort’s largest annual event, attracting thousands of guests each year. For the 2025 “Forest of Fortune” celebration, I led the creative direction and coordinated the development of a multi-channel campaign from concept through production and on-site installation.
Partnering with marketing and resort leadership, I aligned creative vision with business goals while managing timelines, deliverables, and cross-functional communication. I oversaw the design and production of key campaign assets including VIP print invitations, email marketing graphics, and large-scale event signage, working closely with external vendors to ensure accurate fabrication and timely delivery.
Creative Direction
The “Forest of Fortune” theme called for an immersive and elevated visual identity. I developed a design system featuring rich color palettes, atmospheric forest imagery, and bold typography to create a cohesive, transportive guest experience across both digital and physical touchpoints.
The “Forest of Fortune” theme called for an immersive and elevated visual identity. I developed a design system featuring rich color palettes, atmospheric forest imagery, and bold typography to create a cohesive, transportive guest experience across both digital and physical touchpoints.
Deliverables
Event Invitation | Email Campaign Assets | Web Banners | Event Materials (Winners Checks & Directional Signage) | Casino Calendars (Print & Backlit Displays)
Event Invitation | Email Campaign Assets | Web Banners | Event Materials (Winners Checks & Directional Signage) | Casino Calendars (Print & Backlit Displays)
Tools
Adobe InDesign | Photoshop | Illustrator
Adobe InDesign | Photoshop | Illustrator
Result
Contributed to increased event attendance and guest spending for the resort’s highest-profile annual experience, supported by a cohesive campaign executed across multiple channels and on-site environments.
Contributed to increased event attendance and guest spending for the resort’s highest-profile annual experience, supported by a cohesive campaign executed across multiple channels and on-site environments.
December Backlit Wall Dura
December Tri-Fold Calendar
Event Email Design
Drawing Winner Materials
Oversized Checks & Claim Station Signage
Oversized Checks & Claim Station Signage
