The Silver Sipper promotion celebrates guests who embody the resort’s signature spirit of “Funner,” rewarding select guests with a specialty cocktail experience and entry into a resort stay giveaway. For this campaign, I led creative direction and coordinated the development and production of all supporting marketing collateral across multiple on-site locations.
Working closely with marketing and operations teams, I aligned creative vision with campaign goals while managing timelines, deliverables, and production workflows. I oversaw product photography, design, and print production, partnering with external vendors to ensure accurate fabrication and consistent execution across all physical touchpoints.
Creative Direction
The visual approach emphasized elegance and luxury, showcasing the cocktail’s signature shimmer through refined glassware, rich color treatments, and controlled lighting to elevate the guest experience and highlight the product’s unique appeal.
The visual approach emphasized elegance and luxury, showcasing the cocktail’s signature shimmer through refined glassware, rich color treatments, and controlled lighting to elevate the guest experience and highlight the product’s unique appeal.
Deliverables
A-Frame Table Tents | Product Photography | Backlit Posters | Winner Cards
A-Frame Table Tents | Product Photography | Backlit Posters | Winner Cards
Tools
Adobe Photoshop | Lightroom | InDesign
Adobe Photoshop | Lightroom | InDesign
Result
Increased guest awareness and beverage engagement across resort bar locations through a cohesive, visually elevated campaign executed across multiple physical environments.
Increased guest awareness and beverage engagement across resort bar locations through a cohesive, visually elevated campaign executed across multiple physical environments.
Winner Information Cards
Drink Product Photoshoot
Product Photography & Set Design
Product Photography & Set Design
