The Themed Entertainment Association at USC connects students with professional opportunities in the themed entertainment industry. As Marketing Director, I led the rebrand of the organization, developing a cohesive visual identity and coordinating its implementation across digital platforms, marketing materials, and events.
Collaborating with leadership and cross-functional teams, I aligned the rebrand with organizational goals while managing timelines, deliverables, and rollout strategy. I oversaw the development of a scalable design system and ensured consistent application across all touchpoints, supporting both internal communication and external engagement with industry partners.
Creative Direction
The visual identity drew inspiration from the immersive nature of themed entertainment, incorporating vibrant color palettes, atmospheric gradients, and structured layouts. The design balanced creativity with clarity to effectively communicate event information and calls-to-action.
The visual identity drew inspiration from the immersive nature of themed entertainment, incorporating vibrant color palettes, atmospheric gradients, and structured layouts. The design balanced creativity with clarity to effectively communicate event information and calls-to-action.
Deliverables
Homepage Motion Graphic | Event Posters | Social Media Graphics | Die-Cut Stickers
Homepage Motion Graphic | Event Posters | Social Media Graphics | Die-Cut Stickers
Tools
Adobe Photoshop | InDesign | Illustrator
Adobe Photoshop | InDesign | Illustrator
Result
The rebrand increased organizational visibility and engagement, helping double membership applications while presenting a more polished and professional presence to industry partners.
The rebrand increased organizational visibility and engagement, helping double membership applications while presenting a more polished and professional presence to industry partners.
2D Motion Graphic Loop for Website
Event Posters
Printed Posters for On-Campus Advertising
Printed Posters for On-Campus Advertising
Social Media Graphics
Die-Cut Stickers
